Surge Pricing for Burgers and Shakes? Wendy’s Will Give It a Whirl.

The company plans to introduce dynamic pricing as early as 2025 along with digital menu boards that would reflect price changes, Wendy’s chief executive said during a February earnings call.The company plans to introduce dynamic pricing as early as 2025 along with digital menu boards that would reflect price changes, Wendy’s chief executive said during a February earnings call. Read More

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